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Discover the power of analytics tools

You will discover the powerful ways analytics tools can be used, examining concepts including segmentation and bench marking, and exploring the five steps to creating a measurement plan. You will also learn the processes involved in creating a successful online business, including measuring objectives, outcomes and continually improving.

What will you achieve?

Describe what analytics is
Explain why analytics is important for business
Identify the different types of analytics including descriptive, diagnostic and prescriptive
Describe the various web analytics processes and metrics used to measure online success
Describe the segmentation process and explain why it is a useful analytical technique
Identify the challenges faced by businesses in getting the right data
Describe what Google Analytics is and explain why it is a useful tool

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