Digital Skills: Analytics

Learn about the role of web analytics in business, the types of analytics and how to use different techniques.

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Data Analytics

Data Analytics

Data Analytics

Vanaf €129,00 EUR
Vanaf €129,00 EUR

Courses

Courses

Explore the world of analytics and develop skills to grow your career

You’ll explore some of the fundamentals of this increasingly popular skill and learn how to apply it to your own online business.

Discover the power of analytics tools

You will discover the powerful ways analytics tools can be used, examining concepts including segmentation and bench marking, and exploring the five steps to creating a measurement plan. You will also learn the processes involved in creating a successful online business, including measuring objectives, outcomes and continually improving.

What will you achieve?

  • Describe what analytics is
  • Explain why analytics is important for business
  • Identify the different types of analytics including descriptive, diagnostic and prescriptive
  • Describe the various web analytics processes and metrics used to measure online success
  • Describe the segmentation process and explain why it is a useful analytical technique
  • Identify the challenges faced by businesses in getting the right data
  • Describe what Google Analytics is and explain why it is a useful tool
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Ilana Plotner

HR Analytics

€69,00 EUR
€69,00 EUR
Aanbieding Uitverkocht
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  • Your learning, your rules

    • Courses are split into weeks, activities, and steps to help you keep track of your learning
    • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
    • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

  • Join a global classroom

    • Experience the power of social learning, and get inspired by an international network of learners
    • Share ideas with your peers and course educators on every step of the course
    • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

  • Map your progress

    • As you work through the course, use notifications and the Progress page to guide your learning
    • Whenever you’re ready, mark each step as complete, you’re in control
    • Complete 90% of course steps and all of the assessments to earn your certificate